With the rising global demand for healthier alternatives, matcha, a premium form of powdered green tea, has carved out a niche in wellness cafés, retail chains, and ecommerce stores. Dubai, known for its booming food and beverage (F&B) industry, is an ideal location to launch a matcha brand or café.
In this guide, we walk you through the process of starting a matcha business in Dubai, including licensing, regulations, costs, and compliance, so you can start strong and scale confidently.
Why Start a Matcha Business in Dubai?
Dubai’s strategic location, business-friendly policies, and growing population of health-conscious consumers make it one of the best places to sell matcha-based products. From iced matcha lattes in cafés to high-grade ceremonial matcha sold online, there’s increasing demand from both locals and expats.
The F&B sector contributes significantly to Dubai’s economy and continues to expand with demand for specialty, organic, and wellness-oriented products. Whether you’re importing premium matcha from Japan or producing value-added drinks locally, Dubai offers robust infrastructure, investor-friendly tax policies, and ample room for innovation.
Legal Requirements & Licenses for a Matcha Business
Before you start importing, packaging, or selling matcha, your business must be licensed with the appropriate authorities.
Get a Valid Trade License
To begin, you need a trade license that aligns with your business model—retail, manufacturing, or food service. Depending on your setup, you may apply for:
- Foodstuff Trading License – if importing or selling matcha products.
- Café or Restaurant License – if you’re opening a matcha bar or wellness café.
- Online Trading License – for e-commerce matcha stores.
For more information, check our detailed blog on Foodstuff Trading License in Dubai.
Product Registration with Dubai Municipality
All matcha products must be registered with the Dubai Municipality (DM) before they can be sold. This ensures the product is safe for human consumption and that labels meet UAE food standards.
Need help registering your matcha product? Read our blog: Food Product Registration with Dubai Municipality.
Labeling & Packaging Compliance
Dubai has strict food labeling laws. Your matcha product label must include:
- Product name (in English and Arabic)
- Ingredients
- Expiry date
- Country of origin
- Storage instructions
- Nutritional information
Incorrect labeling may lead to product rejection at ports or fines.
Want to learn more about homemade or specialty food regulations? Explore: Sell Homemade Food Online in the UAE.
Import & FIRS Registration
If you plan to import matcha from countries like Japan or China, you must register with the Food Import and Re-export System (FIRS) and obtain approvals from Dubai Municipality. All food shipments are inspected, and products without FIRS approval may be held or rejected.
Matcha Setup Options: Mainland vs Free Zone
You can register your business in Dubai Mainland or one of the Free Zones. Free Zones like Dubai CommerCity or Dubai Multi Commodities Centre (DMCC) are ideal for ecommerce and trading businesses, offering 100% foreign ownership and customs support.
Looking to register a general trading business? Read: General Trading License Dubai, UAE.
Estimated Costs of Starting a Matcha Business in Dubai
Here’s a general idea of the startup costs:
Expense Type | Approx. Cost (AED) |
Trade License | 12,000 – 18,000 |
Product Registration | 2,000 – 4,000 |
Label Translation & Design | 1,000 – 2,500 |
FIRS Account Setup | 1,000 – 1,500 |
Import/Customs Duty (if any) | Varies |
Packaging & Branding | 5,000 – 10,000 |
Setting up a matcha business in Dubai typically costs AED 12,000 to AED 25,000, depending on your chosen license (mainland or free zone), office space requirements, visa needs, and product registration. Additional expenses may include lab testing, food label approvals, and customs-related charges for imported matcha.
Note: These are estimates and may vary based on business activity and legal structure.
How to Start a Matcha Business in Dubai with No Money
Starting a matcha business in Dubai with no upfront capital may seem challenging, but it’s possible with the right strategy. Focus on a low-cost entry model like drop shipping or reselling. You can partner with local matcha suppliers or importers and use online platforms (Instagram, WhatsApp Business, or Amazon.ae) to sell without maintaining inventory. Apply for an e-commerce license in a free zone, which is one of the most affordable options. Additionally, look for startup grants, incubator programs, or investor backing in Dubai’s F&B and wellness sectors.
Tip: You can also collaborate with cafes and health stores to sell on a commission basis instead of investing in a storefront.
What is AEO and Why It Matters for Food Importers?
Authorised Economic Operator (AEO) status is a global standard that ensures businesses involved in international trade follow customs compliance, supply chain security, and legal procedures.
If you’re importing matcha, AEO certification in Dubai can speed up your customs clearance, reduce inspections, and enhance your credibility as a trusted importer. While not mandatory, AEO status is highly beneficial for food importers with regular consignments.
Key Things to Know Before Starting a Matcha Business in Dubai
If you’re entering the matcha market in Dubai, keep these essential points in mind:
- Trade License Type: Choose the right license – Foodstuff Trading, General Trading, or E-commerce. A wrong license can delay or block your import and sales.
- Product Registration: Matcha is a food product and must be registered with Dubai Municipality. You need lab test reports, proper labelling (in Arabic and English), and packaging compliance.
- Customs & AEO Readiness: If you’re importing, you must deal with UAE customs. AEO certification can speed up customs clearance and reduce inspection frequency.
- Demand & Target Market: Know your audience – matcha appeals to health-conscious consumers, fitness enthusiasts, and specialty cafes.
- Branding & Marketing: Unique branding, storytelling, and influencer marketing are key in this niche. Packaging must be eco-friendly and visually appealing.
- Storage & Shelf Life: Matcha is sensitive to air and light. Proper storage conditions and expiry management are essential.
Why Partner with Raes Associates?
Raes Associates is trusted by food entrepreneurs, wellness brands, and international startups looking to launch in the UAE. We simplify the entire business setup process, from selecting the right license and registering with Dubai Municipality to navigating FIRS, AEO compliance, and trade regulations.
Our deep expertise in food compliance, label reviews, and import approvals helps you avoid delays, rejections, and costly mistakes, so you can focus on building your brand. We also assist in choosing the best free zone or mainland option tailored to your business goals.
Get Expert Help to Launch Your Matcha Brand in Dubai
Whether you want to import ceremonial matcha or run a matcha-themed café, Raes Associates is here to guide you every step of the way.
Need help with product registration or license consultation? Contact Raes Associates on WhatsApp for expert support today.
FAQs
- Can I sell matcha online in Dubai?
Yes, you can apply for an ecommerce or online trading license and sell matcha via your own website or platforms like Noon and Amazon.ae. - Is product registration mandatory for matcha in Dubai?
Yes, all food products including matcha must be registered with Dubai Municipality before sale or import. - Can I run a home-based matcha business in the UAE?
Selling from home requires specific permissions and licenses. Explore our blog on Home-Made Food License in Dubai for more details. - How long does product registration take?
It typically takes 7–15 working days, depending on document accuracy and compliance. - Can I import matcha from Japan to Dubai directly?
Yes, but the product must comply with local food safety regulations and be registered under FIRS with Dubai Municipality.
